The copywriter:
With over ten years of experience building work that’s digital by design, I've been a driving force behind campaigns for personal and baby care brands like Philips and P&G.
More recently I've brought my insights to pharmaceutical brands like AbbVie / Allergan (Natrelle, Juvéderm, Botox), Janssen (Stelara) and Novartis (Entresto and Pelacarsen). I've built social communities for cancer thrivers and previvors. I've made 360º work for IBD sufferers that welcomes them back into the world (away from the bathroom). I've helped create a disease state awareness campaign ahead of a new blockbuster drug launch.
My first TV commercial accidentally became a Super Bowl spot. I've also had the unique privilege of writing Rainn Wilson into a onesie for the Theirworld #5for5 campaign to support early childhood development. My career all started with a 2012 masters thesis about how brands communicate their ethics and identity online.
The art photographer:
Drawn by the work of Edward Steichen and other fashion photographers, I completed a Master of Arts in Fashion Studies at Parsons School of Design. During this work I interned at V Magazine where I honed by understanding of the business of art, fashion, and photography. (From there I entered the world of content and advertising.) The skills that make me great at my job are the same ones that make me an avid photographer and poet. I share the truth that’s hidden.